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​Helping You Help Others

Seek to Be LLC is a philanthropic consulting company specializing in services for athletes, entertainers, nonprofits, and organizations which cater to high net worth individuals. Seek to Be LLC makes clients feel confident about their charitable contributions and equipped with the resources necessary to effect meaningful change in their desired area(s) of focus.


About Meredith Wolff

Seek to Be LLC was founded by Meredith Wolff in 2014.

Meredith Wolff is a prominent charitable consultant specializing in sports and entertainment philanthropy. By emphasizing meaningful programming, impactful partnerships and proper legal structure and execution, Seek to Be has led clients such as NHL goaltender Henrik Lundqvist, NHL winger Andrew Ladd, NFL wide receiver Eric Decker, and international brands including RBC, REP1, The Spirit Golf Association and non-profit Street Soccer USA to distinction at the team, league and international levels. 

Meredith currently serves as Executive Director of Ladd Foundation, Senior Director of the Henrik Lundqvist Foundation Young Ambassadors Program, Chief Operating Officer for YourMomCares and Co-Director of the Sports & Entertainment Impact Certificate, an unparalelled virtual executive education program at the intersection of sports, entertainment and philanthropy. 


Trained as a charitable sector expert as well as a corporate attorney, prior to founding Seek to Be LLC, Meredith served as in-house counsel at NHL Enterprises, L.P. where she was responsible for sponsorship, marketing and charitable partnerships as well as events and licensing agreements. Prior to the NHL, she was a Project Associate with the Sports Philanthropy Project, engaging professional sports leagues, teams and athletes to focus their philanthropic missions and build effective charitable programs. Meredith began her career in sports at the Washington Football Team's Charitable Foundation. 

Meredith earned her law degree from Brooklyn Law School, studied fundraising and grantmaking at the George Heyman, Jr. Center for Philanthropy and Fundraising at New York University and graduated from the Honors Program at George Washington University.

About Seek To Be LLC.

Seek to Be LLC is a philanthropic consulting company specializing in services for athletes, entertainers, nonprofits, and organizations which cater to high net worth individuals. 

Find Your Passion. 

Whether you’re thinking about charitable giving for the first time or want to focus your current giving to a specific cause, Seek to Be will help you identify worthy organizations which are making an impact in the areas you are most passionate about or build programming that creates your desired impact.

Define Your Image.

Whether you are a high profile athlete looking to engage your fan base, an organization offering services to high net worth individuals or an existing nonprofit trying to grow your impact, Seek to Be helps clients create an image which fulfills their professional needs and personal wishes. 

Develop A Plan. 

Seek to Be helps clients think about the big picture, from selecting the best legal structure to focusing on long-term impact. Having a plan makes giving more fulfilling and increases efficacy.

Inspire Others.

Your giving plan may involve exclusively personal wealth or inspiring others to contribute to causes you support. Seek to Be assists clients who want to engage in fundraising with customized development strategies including individual donor cultivation, online campaigns, corporate partnerships and events.

Build Your Brand.

Seek to be helps high profile individuals give back in a way that aligns their passion, professional commitments, public profile and desired level of hands-on involvement. Organizations which serve these individuals (banks, wealth management firms, agencies and accountants) work with Seek to Be to ensure their clients have access to best-in-class philanthropic giving resources and support.

Tell Your Story.

Seek to Be helps clients develop mission statements, websites, social media accounts and other public-facing tools.

What Do You Seek To Be?

 Seek to Be LLC is uniquely suited to assist athletes, entertainers and sport-for-social-change focused non-profits with their charitable giving and community programming.


Determine the client's "passion points" and define or refine the mission and focus of the client's charitable intent.



Recommend vetted non-profit organizations doing meaningful and effective work in the client's selected areas of focus to receive donations.



Solidify relationships between donor and recipient organizations, industry stakeholders and corporate partners to establish mutual short and long term goals.



Explanation and selection of the most advantageous legal structure for clients seeking a long-term giving vehicle. Ensure compliance with applicable federal, state and local laws.



Create and develop mission statements, websites, social media accounts and other public-facing tools 



Develop and execute strategic fundraising plans including individual donor cultivation, board development, events and online and capital campaigns.



Revamp the programming of existing charitable organizations to increase efficiency and effectiveness.



Provide short or longer term staff solutions by serving as a member of your fund or foundation's team.



Plan and host large-scale fundraising events and community service activities.





The Henrik Lundqvist Foundation

In January 2014, Meredith joined forces with NY Rangers Goaltender Henrik Lundqvist and his wife Therese as Founding Executive Director of the Henrik Lundqvist Foundation (HLF). In this role, Meredith developed the foundation's charitable platform, vetted and formed partnerships with non-profit organizations whose work fulfilled HLF's mission, planned domestic and international community outreach events and organized large scale fundraising events, raising and giving away hundreds of thousands of dollars in just two years. Meredith also secured corporate sponsorships, coordinated with the NY Rangers, the NHL and other key stakeholders in the sports community. 

Under Meredith’s leadership, Lundqvist was recognized by the Rangers as the team’s NHL Foundation Award nominee two years in a row, as a finalist for the NHL Foundation Award at the league level and as a finalist for the 1st ever ESPN Humanitarian of the Year Award. Meredith also founded HLF’s first foundation-run program, the HLF Young Ambassadors Program, a youth civic engagement platform which encourages adolescents to give back in their own communities. 

Today Meredith serves as HLF’s Senior Program Director, operating and expanding the Young Ambassadors Program.


YourMomCares (#ymc)

Meredith joined YourMomCares (#ymc) Co-Founders Sharon Feldstein (Jonah Hill and Beanie Feldstein's Mom) and Patsy Noah (Adam Levine's Mom) in late 2018 as Chief Operating Officer to clarify, organize and prioritize the existing operations of #ymc and grow the organization’s overall impact. As COO, Meredith has guided YourMomCares to identify critical internal areas of focus (e.g., mission clarification, grantmaking and fundraising strategies,  corporate partnerships, communications strategy, etc.) and implemented systems and processes to ensure best-in-class, high impact philanthropic work. 

In her first six months as COO, Meredith more than quadrupled the grantmaking impact of YourMomCares to date, organized a social media campaign which achieved over 1.03 million engagements, conducted a communications overhaul and helped the Co-Founders raise nearly $1 million for children’s mental wellness causes.


Street Soccer USA

Meredith joined the Street Soccer USA leadership team in 2016, first as an operations consultant, then as Chief Operating Officer, initially conducting an internal audit of the national sport for social change nonprofit and recommending specific tools for successful growth and improved operational efficiencies. Overseeing programming development, services delivery, growth of the fundraising, grantmaking and communications departments, Meredith also helped SSUSA define internal roles and processes, empowering staff to succeed to their maximum potential.

Later as New York Development Director, Meredith focused specifically on improved local fundraising for SSUSA, re-organizing the regional advisory board, hosting local cultivation events and engaging local and national corporate sponsors. 


Royal Bank Canada (RBC)

As a strategic philanthropy consultant for RBC, Meredith has worked with the bank to create materials which guide and advise high net worth and high profile athlete and celebrity clients to make impactful charitable decisions which benefit both the community and the client.

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